What’s New?

  • New A-head sections on “Changes over Time: Entry Choices and Industry Dynamics” (Ch. 3), “The Value Chain and Strategic Activity Systems” (Ch. 4), “Platform Strategy” (Ch. 7), and “Organizing for Innovation” (Ch. 11).
  • All new or updated and revised Chapter Cases, including: Sheryl Sandberg at Facebook and Uber vs. Lyft.
  • New full-length cases and detailed teaching notes including Netflix, Starbucks, Disney, and Walmart.
  • Fully updated and revised full-length cases, including the most popular cases such as Amazon, Apple, Best Buy, McDonald’s, and Tesla
  • Click here to see a detailed list of things that are new to the 4e.

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