Archive for the ‘Active Column’ Category

What’s New?

Tuesday, October 7th, 2014
  • New A-head sections on “Changes over Time: Entry Choices and Industry Dynamics” (Ch. 3), “The Value Chain and Strategic Activity Systems” (Ch. 4), “Platform Strategy” (Ch. 7), and “Organizing for Innovation” (Ch. 11).
  • All new or updated and revised Chapter Cases, including: Sheryl Sandberg at Facebook and Uber vs. Lyft.
  • New full-length cases and detailed teaching notes including Netflix, Starbucks, Disney, and Walmart.
  • Fully updated and revised full-length cases, including the most popular cases such as Amazon, Apple, Best Buy, McDonald’s, and Tesla
  • Click here to see a detailed list of things that are new to the 4e.
   

Add Cases and/or Capstone® Simulation to complete your course materials!

Monday, December 9th, 2013
  • Click here for Rothaermel 4e Abstracts

  • Author-designed “Teaching Notes” will be added to your complimentary copy as you build your perfect casebook.

  • Click here for the Case Matrix

  • A discounted ebook of all chapters and MiniCases is available here for $99.00!

  • New: 4e Strategic Management is now available as a discounted bundle with Capsim’s Capstone® strategy simulation. Find out more! Or Request a demo!

     

Rothaermel ExpressBooks

Thursday, November 14th, 2013

binders

ExpressBooks provide ready-to-go course content for any type of class!

Select or modify any of these ExpressBooks that pair chapters and cases for courses of various lengths and levels.