- Strong emphasis on diversity, equity, and inclusion (DEI), featuring a wide range of strategic leaders from different backgrounds and fields.
- New ChapterCases, including “Facebook Becomes Meta” (Ch. 2) and “Patagonia” (Ch. 5); all other ChapterCases are revised and updated.
- New full-length cases (Peloton, Rivian, and Uber).
- Fully updated and revised full-length cases, including the most popular cases such as Apple, Best Buy, McDonald’s, Starbucks, and Tesla.
- 12 of the author’s best-selling, full-length cases are included for students in Connect®.
- In addition, 15 cases from previous editions are included in Connect. In total, 6e Connect contains 27 complimentary full-length cases. Each case is accompanied by a high-quality, author-written teaching note, integrating Strategy concepts and cases.
- Click here for a full, detailed list of what is new to 6e.