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What’s New?

  • Strong emphasis on diversity, equity, and inclusion (DEI), featuring a wide range of strategic leaders from different backgrounds and fields.
  • New ChapterCases, including “Facebook Becomes Meta” (Ch. 2) and “Patagonia” (Ch. 5); all other ChapterCases are revised and updated.
  • New full-length cases (Peloton, Rivian, and Uber).
  • Fully updated and revised full-length cases, including the most popular cases such as Apple, Best Buy, McDonald’s, Starbucks, and Tesla.
  • 12 of the author’s best-selling, full-length cases are included for students in Connect®.
  • In addition, 15 cases from previous editions are included in Connect. In total, 6e Connect contains 27 complimentary full-length cases. Each case is accompanied by a high-quality, author-written teaching note, integrating  Strategy concepts and cases.
  • Click here  for a full, detailed list of what is new to 6e.

Rothaermel ExpressBooks

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ExpressBooks provide ready-to-go course content for any type of class!

Select or modify any of these ExpressBooks that pair chapters and cases for courses of various lengths and levels.

Add Cases and/or Capstone® Simulation to complete your course materials!

  • Author-written “Teaching Notes” will be added to your complimentary copy as you build your perfect casebook.

  • Click here for the Case Matrix

  • New: 6e Strategic Management is now available as a discounted bundle with Capsim’s Capstone® strategy simulation. Find out more! Or Request a demo!

  • A McGraw Hill eBook containing all chapters and MiniCases can be rented or purchased here.

  • Strong emphasis on diversity, equity, and inclusion (DEI), featuring a wide range of strategic leaders from different backgrounds and fields.
  • New ChapterCases, including “Facebook Becomes Meta” (Ch. 2) and “Patagonia” (Ch. 5); all other ChapterCases are revised and updated.
  • New full-length cases (Peloton, Rivian, and Uber).
  • Fully updated and revised full-length cases, including the most popular cases such as Apple, Best Buy, McDonald's, Starbucks, and Tesla.
  • 12 of the author's best-selling, full-length cases are included for students in Connect®.
  • In addition, 15 cases from previous editions are included in Connect. In total, 6e Connect contains 27 complimentary full-length cases. Each case is accompanied by a high-quality, author-written teaching note, integrating  Strategy concepts and cases.
  • Click here  for a full, detailed list of what is new to 6e.

Frank Rothaermel

FRANK T. ROTHAERMEL (PHD) is a professor of strategic management and holds the Russell and Nancy McDonough Chair in the Scheller College of Business at the Georgia Institute of Technology. Frank is also an Alfred P. Sloan Industry Studies Fellow. He received a National Science Foundation (NSF) CAREER award, which “is a Foundation-wide activity that offers the National Science Foundation’s most prestigious awards in support of . . . those teacher-scholars who most effectively integrate research and education” (NSF CAREER Award description). Frank is also the area coordinator for Strategic Management.