What’s New?

  • New sections on Stakeholder Strategy and Competitive Advantage (now in Chapter 1), Vision, Mission, and Values (now in Chapter 2), Strategic Decision Making (Chapter 2), and From External to Internal Analysis (Chapter 4).
  • Each chapter begins and ends with a ChapterCase to frame the chapter content. This includes three new ChapterCases: Five Guys (Chapter 4), Alphabet and Google (Chapter 11), and Theranos (Chapter 12); all other ChapterCases revised and updated.
  • New full-length cases and detailed teaching notes including Airbnb, Nike, and The Vanguard Group.
  • Fully updated and revised full-length cases, including the most popular cases such as Amazon, Apple, Best Buy, Disney, and McDonald’s.
  • Click here to see a detailed list of things that are new to the 5e.

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