Archive for the ‘Active Column’ Category

What’s New?

Tuesday, October 7th, 2014
  • New sections on Stakeholder Strategy and Competitive Advantage (now in Chapter 1), Vision, Mission, and Values (now in Chapter 2), Strategic Decision Making (Chapter 2), and From External to Internal Analysis (Chapter 4).
  • Each chapter begins and ends with a ChapterCase to frame the chapter content. This includes three new ChapterCases: Five Guys (Chapter 4), Alphabet and Google (Chapter 11), and Theranos (Chapter 12); all other ChapterCases revised and updated.
  • New full-length cases and detailed teaching notes including Airbnb, Nike, and The Vanguard Group.
  • Fully updated and revised full-length cases, including the most popular cases such as Amazon, Apple, Best Buy, Disney, and McDonald’s.
  • Click here to see a detailed list of things that are new to the 5e.

Add Cases and/or Capstone® Simulation to complete your course materials!

Monday, December 9th, 2013
  • Click here for Rothaermel 5e Abstracts

  • Author-designed “Teaching Notes” will be added to your complimentary copy as you build your perfect casebook.

  • Click here for the Case Matrix

  • New: 5e Strategic Management is now available as a discounted bundle with Capsim’s Capstone® strategy simulation. Find out more! Or Request a demo!

  • A McGraw-Hill eBook containing all chapters and MiniCases can be rented or purchased here.

Rothaermel ExpressBooks

Thursday, November 14th, 2013

binders

ExpressBooks provide ready-to-go course content for any type of class!

Select or modify any of these ExpressBooks that pair chapters and cases for courses of various lengths and levels.